The PennyPost blog

Good emails start
with a useful next step.

Practical guides for your app’s first emails. What to write, when to send it, and how to help new users get somewhere.

Start here13 min read

SaaS onboarding email sequence: a beginner’s guide

Plan the five emails that take a new signup to their first useful result. Includes timing, examples, and rules for when to stop sending.

Templates13 min read

Complete drafts for the moments when new users need a welcome, a setup nudge, a useful next step, or a little help.

The first email12 min read

Choose one first action, write a clear subject line, and send a welcome that gets people back to the right place in your app.

Trial conversion13 min read

Explain the deadline and what happens next. Use different reminders for trials that end, become free accounts, or turn into paid subscriptions.

Automation12 min read

Send the next helpful email based on what someone has actually done. Start with a signup, one useful action, and a reliable skip rule.