NewAI writes your workflows

Email automation
for a penny

Welcome series, trial nudges and win-back emails, written for your app by AI and sent from your own domain. From $19 a month, where others charge $49 to $149.

Free up to 1,000 emailsNo card to startYour own domain

$19A month for 25,000 emails
$0Up to 1,000 emails a month
30 sFrom your URL to a written sequence
6Questions to a written workflow
Why a penny

In 1839 a letter from London to Edinburgh cost more than a shilling, paid by whoever received it. On 10 January 1840 it cost one penny, to anywhere in Britain. Email automation is still priced like 1839: $49 to $149 a month, every month. PennyPost is the penny.

One letter, 18391s 1½d
One letter, 18401d
POSTAGE P P ONE PENNY PENNYPOST · SINCE 1840 · LONDON · 14 OC 2026
Our stamp. The pigeon carries the penny.
How it works

Live in an afternoon. No designer, no copywriter, no lost developer week.

STEP 01
TYPENAMESTATUS
CNAMEk7f2._domainkeyVerified
CNAMEq3m9._domainkeyVerified
TXT_dmarcVerified
MXmail.invoicely.comVerified

Add your domain

Paste the records we give you into your DNS. Your emails come from your own address, signed and verified, so they reach the inbox.

STEP 02
invoicely.comBUILD
Invoicing for designersFreelancers sign upKey action: first invoiceFriendlyFrom: Maya

Let the AI write it

Enter your website and a few short answers. You get a complete workflow with every email written, timed and linked to your pages.

STEP 03
# when a trial starts in your app POST /api/v1/events Authorization: Bearer <your key> { "newsletter": "invoicely", "email": "sam@acme.co", "event": "trial_started" } → Trial to paid started for sam@acme.co

Send one event

One HTTP call when something happens in your app. PennyPost sends the right email at the right time, and stops once the person does the thing.

AI workflow builder

Answer six questions. Get the whole sequence, written.

Add your website and say what you sell. The builder plans the emails and the waits between them, writes each message from facts on your site, and puts it on the canvas as a draft. Nothing sends until you publish.

Everything in the box

Everything a lifecycle email tool needs. On both plans, free included.

WHEREplanispro
ANDopened an emailin the last30 days
ANDtagis notchurned
1,204 contacts match

Segments from your data

Custom fields, tags from your app and email activity. Send to exactly the people who should hear it.

Hi {{firstName|there}},
Has a nameHi Sam,
No name on fileHi there,

Personal, with fallbacks

Merge any contact field into any email. The fallback means nobody ever gets "Hi ,".

61.4%opened↑ 8.2 pts
12 WEEKS AGOTHIS WEEK

Stats on every step

Opens, clicks and drop-off for each email, so you know which one to rewrite next.

October product updateScheduled
THU 09:004,812 RECIPIENTS

Campaigns and newsletters

One-off sends with scheduling, right next to your automations, to the same contacts.

Sending warm-upDay 6 of 14
Bounces 0.4%Complaints 0.01%

Deliverability built in

New accounts warm up over two weeks, and bounces and complaints are handled for you.

IInvoicely4,812
TTally Notes2,130
PPixel Fox906
New workspace

A workspace per brand

Separate contacts, domains and workflows for every product you run. Up to 10.

The math

Two years of lifecycle email for 5,000 contacts. Drawn to scale.

MailchimpStandard · about $100/mo
~$2,400
LoopsGrowth · $49/mo
$1,176
PennyPostPro · $190 a year
$38025,000 emails a month included
SendySelf-hosted · $69 once
Plus your own server, your own sending bill, and your own time keeping it running.

Prices from loops.so/pricing and sendy.co, checked 14 October 2026. Mailchimp's price for 5,000 contacts on Standard comes from independent 2026 reviews and varies by region. Check current prices before you decide.

Pricing

Start free. One plan when you grow.

Free
$0a month

No card needed

  • Emails a month1,000
  • Contacts500
  • AI workflow builds a month3
  • Workspaces1
Start free
Pro
$19a month

Billed monthly, cancel any time

  • Emails a month25,000
  • Contacts5,000
  • AI workflow builds a month25
  • Workspaces1
  • More sending$10 per 25,000 emails
Start with Pro
Workflows and AI builder Campaigns and segments API and events Your own domain
Questions

Before you buy.

Something not covered here? Write to us. The founder reads every email.

hello@usepennypost.com
Is there really a free plan?

Yes. Free covers 500 contacts and 1,000 emails a month, with 3 AI workflow builds. You don't need a card to start, and you can move to a paid plan whenever you outgrow it.

What happens when I hit my monthly emails?

Campaigns pause and workflows wait in place until the 1st of next month, so nothing is lost or skipped. Upgrade at any point and sending picks up right away.

Do I need my own sending setup?

No. PennyPost handles the sending for you. You only need a domain you own, so your emails come from your own address, and we walk you through the DNS records.

How does the AI know what to write?

It reads your public website and your answers to six short questions: what you sell, who signs up, and the one action that makes people stay, among others. It only uses facts it finds there, and every email arrives as a draft for you to edit.

Can I use it for cold email?

No. PennyPost is for people who signed up to hear from you. Imported lists are checked for bought or scraped addresses, and accounts with high bounce or complaint rates are paused for review. That's what keeps everyone's email out of spam.

Why is it so much cheaper?

We price by the emails you send, not by the size of your list. You pay for the sending you use and the AI that writes your emails, not for every contact you collect.

Can I cancel any time?

Yes. Monthly plans stop at the end of the month you cancel in, and yearly plans at the end of the year. Your account drops to the free plan instead of being deleted.

Let your emails
carry themselves.

Set it up in an afternoon. The right email goes out every time someone signs up.